Paul Hughes

Lancaster University, United Kingdom

Presentation(s):

• 12181: Connecting the Dots Between Improvisation and Learning in New Product Development (NPD)

  Saturday, July 26, 2025
  10:00 - 11:00 CEST (GMT+2)

• 13113: Resource Mobilisation and Strategic Renewal: Is Data Analytics Capability the Missing Link? (session 25424)

  Tuesday, July 29, 2025
  13:45 - 15:15 CEST (GMT+2)