13113: Resource Mobilisation and Strategic Renewal: Is Data Analytics Capability the Missing Link? (session 25424)

Tuesday, July 29, 2025

13:45 - 15:15 CEST (GMT+2)

Location: Bella Center: Hall C- C3-m14

Session Type: Paper Session
Shareable link: https://cdmcd.co/7bpDWA

Author(s)

FA

Farhad Uddin Ahmed

Assistant Professor in International Business at Maynooth U. Ireland, Ireland
MM

Md Imtiaz Mostafiz

University of Leicester, United Kingdom
JT

Janja Tardios

Brunel University London
PH

Paul Hughes

Lancaster University, United Kingdom
ER

Elizabeth L. Rose

Indian Institute of Management, Udaipur, India

Firms need to engage in strategic renewal to remain competitive under changing environmental conditions. Despite its critical importance, extant literature offers limited insights into mechanisms for achieving strategic renewal. Grounded in the theoretical framing associated with the resource-based view and dynamic capabilities and using data from 261 firms in the Bangladeshi information and communication technology industry, we argue that successful strategic renewal results from the deployment of resources. The relationship is also based on critical firm-specific capabilities, such that, data management, managerial, and decision-making embeddedness of data analytics capabilities mediate the relationship between resource mobilisation and strategic renewal. Our results provide evidence that the data analysis capability is a crucial link between resource mobilisation and strategic renewal. Resource mobilisation complements firms’ knowledge repository; however, firm-specific capabilities are required to ensure the effective utilisation of acquired resources to address environmental volatilities.

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