12181: Connecting the Dots Between Improvisation and Learning in New Product Development (NPD)

Saturday, July 26, 2025

10:00 - 11:00 CEST (GMT+2)

Location: Bella Center: Hub (Green) Poster 202

Session Type: Poster
Orientation: Research
Shareable link: https://cdmcd.co/ZK8gKq

Author(s)

AT

Artemi Tonikidou

Loughborough University, United Kingdom
BD

Belinda Dewsnap

Loughborough University, United Kingdom
AS

Anne Souchon

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KK

KYRIAKOS KYRIAKOPOULOS

Alba Graduate Business School, The American College of Greece, Greece
PH

Paul Hughes

Lancaster University, United Kingdom

We define organizational improvisation as the convergence of composition and execution of an action in time, and we examine its implications for organizational learning and in particular exploration/exploitation actions. First, we propose that external information moderates improvisation's impact on exploration actions. Second, we suggest that minimal autonomy and minimum goals moderate improvisation's impact on exploitation actions. Finally, improvisation influences exploration actions and exploitation actions. Constant changes related to the nature of the NPD process intensify the eminence of these issues.

view poster presentation (if available)