Marco S. Giarratana

IE Business School, Spain

Presentation(s):

• 20878: Trademarks in Strategy: Research Opportunities at the Intersection of IP and Competitive Advantage

  Sunday, July 27, 2025
  08:30 - 10:30 CEST (GMT+2)

• 12304: Managing with Purpose: Situating B Corps Within the Landscape of Purpose-Driven Organizations

  Sunday, July 27, 2025
  11:00 - 14:00 CEST (GMT+2)

• 12996: Crossing Methodological Boundaries: The Impact of Abductive Logic in Management Studies

  Monday, July 28, 2025
  13:45 - 15:15 CEST (GMT+2)

• 26264: Digital Transformation, Organizational Structures, and Commercialization in Innovation

  Tuesday, July 29, 2025
  12:00 - 13:30 CEST (GMT+2)

• 16472: Marketing Intangible Assets and the External Commercialization of Technology (session 26264)

  Tuesday, July 29, 2025
  12:00 - 13:30 CEST (GMT+2)