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2025 AOM Annual Meeting

HR

Session: 25854: AI in HRM: Implementation, Collaboration, and Cross-Cultural Perspectives

12740: AI Usage in HRM: A Cross-Cultural Investigation (session 25854)

Monday, July 28, 2025
17:15 - 18:45 CEST (GMT+2)
Location: Bella Center: Hall C- C3-m2
Session Type: Paper Session
Shareable link: https://cdmcd.co/6vpPB3
Our study explores cross-cultural differences in AI perceptions within personnel selection. We propose that cultural differences impact how AI evaluation in selection processes compares to human evaluation regarding opportunity to perform, consistency, and innovativeness across Chile, Germany, and India. Using a between-subject vignette experiment (n=252), we found that AI evaluation positively affects perceptions of consistency and innovativeness. Cross-cultural differences showed that individuals from Chile and India perceived AI evaluation as less consistent than Germans. While no significant cultural effects emerged for opportunity to perform, Germans perceived AI as more innovative than Indians. Our findings advance theoretical understanding of how cultural contexts impact perceptions of selection processes with AI evaluation. Practically, these insights guide organizations in tailoring AI implementation to address applicants’ perceptions and organizational attractiveness in diverse cultural settings.

view paper (if available)