19152: Family Firms and Corporate Social Responsibility in Crisis: (session 26071)

This study examines the role of organizational psychological capital and preparedness in shaping corporate social responsibility in family and non-family firms during crises. Focusing on psychological capital attributes such as hope, efficacy, resilience, and optimism, the research investigates whether family firms demonstrate stronger resilience and sustain corporate social responsibility activities when resources are limited. An analysis using partial least squares structural equation modeling on data from 577 firms collected during the COVID- 19 crisis shows that family firms exhibit greater preparedness and engagement in corporate social responsibility than non-family firms. Although family firms do not necessarily possess higher levels of organizational psychological capital, they are more likely to prioritize corporate social responsibility efforts during crises, reflecting a distinctive resource management approach. This study underscores the importance of psychological capital and preparedness in sustaining corporate social responsibility during challenging times, offering practical insights for family and non-family firms alike

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