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2025 AOM Annual Meeting

ENT

Session: 26155: Social Entrepreneurship and Impact Investing

10707: Entrepreneurial Copings with Uncertainty: An Effectuation-Causation Perspective in the Era of AI (session 26155)

Tuesday, July 29, 2025
15:30 - 17:00 CEST (GMT+2)
Location: Bella Center: Hall B- B3-m6
Session Type: Paper Session
Shareable link: https://cdmcd.co/pM6ZBW
This study explores how corporate entrepreneurs leverage artificial intelligence (AI) to cope with varied types of entrepreneurial uncertainty. Doing so provides insights into AI’s two-pronged role as both enabler and complicator. Based on 39 semi-structured interviews with corporate entrepreneurs across industries, the research employs a flexible pattern-matching approach. The goal is to integrate pertinent theoretical and empirical insights. Findings reveal that AI enhances transparency and supports entrepreneurial decision-making under high uncertainty. That said, it might paradoxically increase uncertainty in low-complexity tasks due to its remaining error susceptibility. By examining AI’s role in fostering adaptability and prediction, this study advances entrepreneurial uncertainty theory and integrates entrepreneurial effectuation and causation principles. The research thus offers a novel perspective on AI’s role in entrepreneurial copings with uncertainty. Some practical implications can further guide corporate managers and policymakers in calibrating AI integration and promotion strategies for different uncertainty types.

view paper (if available)