Entrepreneurship is often framed in terms of financial-driven measures, thus missing the deeper spirituality-based dimensions that motivate some individuals when it comes to creating and growing businesses. However, spirituality is more grounded in the individual dimension, which is often overlooked in entrepreneurship studies. Given that women entrepreneurs often view their businesses as a pathway for personal fulfilment for expressing their spiritual beliefs, the Jungian perspective adopted aims to understand the underlying individual (conscious and unconscious) psychological dynamics behind entrepreneurship, offering an in-depth understanding of the spiritual motivation that drives many women through entrepreneurial journey. We build a conceptual model using the Jungian concepts to explain how individual psychological dynamics shape women’s entrepreneurial journey and how spirituality influences women's entrepreneurship. Through this lens, entrepreneurship becomes not just a financial-driven activity but a path to social impact, where the internal motivations tied to spirituality can foster a more community-oriented approach in business. This perspective broadens the understanding of women’s entrepreneurship by highlighting the role of spirituality in driving meaningful, socially conscious enterprises.
