As digital technologies reshape global business landscapes, understanding the dynamics of digital product internationalization becomes increasingly important. Prior research has found that both firm and product-level factors will influence the overseas performance of digital products, especially considering the industry context. However, there is still limited knowledge on the configurational effect among these two levels of factors. In this study, we employed a mixed-method approach to explore how firm and product-level factors could configure differently but approach to the same result of internationalization success, focusing on the rapidly evolving mobile gaming industry. We first conducted qualitative study via interviews on 12 mobile games with practitioners in Chinese mobile game companies and further performed a fuzzy-set qualitative comparative analysis (fsQCA) of 67 Chinese mobile game products. Our qualitative study enables us to identify three firm-specific experiences (FSEs) and three product-specific strategies (PSSs) in driving outstanding performance of gaming products in foreign markets. And the fsQCA further reveals multiple equifinal pathways combining firms' international experience and product strategies that lead to successful international expansion. This study contributes to the growing literature on digital product internationalization by offering a comprehensive understanding of the configurational nature of factors influencing digital products' success in global markets.
