EGADE Business School, Tecnologico de Monterrey, United Kingdom
This study explores the potential of Social Cartography as a transformative methodology for Management and Organization Studies (MOS), based on collaborative research with a Quilombola community in Brumadinho, Brazil. Through participatory mapping exercises and extensive dialogue, we demonstrate Social Cartography's capacity to foster inclusive and emancipatory approaches to stakeholder engagement. We argue that incorporating Social Cartography into business school curricula could encourage alternatives to conventional management education, aligning with calls for more civic-centered business school education. Social Cartography's participatory nature promotes critical thinking and a deeper understanding of the interdependence between business, society, and ecological systems. By moving away from firm-centric perspectives and embracing community-led knowledge production, Social Cartography offers a path towards decolonizing management education and addressing limitations of traditional stakeholder theory. Our study suggests that integrating Social Cartography into business school teaching could play a vital role in reimagining management education, placing social and environmental concerns at its center, and fostering a more just and sustainable approach to business practices.
