Digitization has significant implications for entrepreneurs' businesses. Female entrepreneurs are often found to be empowered from digitization due to their marginalized positions. Despite the increasing research at the nexus of digitization, entrepreneurship, and gender, how digitization may influence social role concerning male and female entrepreneurs thus reshape gender gap in entrepreneurship remain under-explored questions. Drawing on social role theory and the digitalization and gendered entrepreneurship literature, this paper demonstrates that digitization can weaken the "feminine" role while strengthening the "masculine" role throughout industries, especially attracting more male entrepreneurs entering traditionally female-dominated industries, thereby widening the gender gap in entrepreneurship. Our research has implications for both gendered entrepreneurship literature and social role theory.
