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2025 AOM Annual Meeting

OMT

TIM

Session: 19102: Food for Tomorrow: Navigating Moral Tensions in Sustainable Market Transformation

19102 Presentation 4: Mainstreaming Moral Markets: Dynamics of Consistency Between Category Positioning and Expectations

Tuesday, July 29, 2025

10:15 - 11:45 CEST (GMT+2)

Location: Bella Center: MR176/177

Session Type: Symposium (presenter)
Shareable link: https://cdmcd.co/Kp8RRZ

Author(s)

CT

Cristian Arlex Trejos Taborda

Università della Svizzera Italiana, Switzerland