19122: Analyzing Social Interactions: A Qualitative Multifaceted Lens

Sunday, July 27, 2025

14:00 - 16:30 CEST (GMT+2)

Location: Bella Center: Hall C- C2-m3

Session Type: PDW (workshop)
Orientation: Research
Shareable link: https://cdmcd.co/qdkRDP

Organizer(s)

LJ

Linda Jakob Sadeh

Ruppin Academic Center, Israel
AB

Avital Baikovich

Ruppin Academic Center

Panelist(s)

TZ

Tammar B. Zilber

Hebrew U. of Jerusalem, Israel
JL

Jane Kirsten Le

WHU Otto Beisheim School of Management, Germany
SY

Sierk Ybema

Vrije Universiteit Amsterdam, Netherlands
JL

Jaco Lok

Macquarie Business School, Macquarie U., Australia

Social interactions underpin individual, team, and organizational dynamics, and are central to qualitative research methods such as interviews, observations, and ethnography. Yet, interactions are often overlooked or reduced to content analysis in empirical studies. This PDW seeks to inspire researchers to engage deeply with their interactional data, to provide guidance and to open up possibilities for scholars to unlock the full potential and informative qualities of social interaction as they engage in its analysis. For this purpose, the workshop will convene scholars specializing in qualitative research methods and social interactions, who will demonstrate their analytic approaches and support the work of others. The opening panel will include a presentation of a wide framework for analyzing interactions, followed by renowned scholars focusing on distinct dimensions of interaction, including content, communication patterns, emotion, and roles. Consequently, the workshop will feature facilitated roundtable discussions led by the panel members, where participants will refine their ongoing research, receive constructive feedback, and explore opportunities and challenges in this vital methodological domain.