12780: Professional Development Through Academic Case Writing: Creating an Effective Instructor’s Manual

Saturday, July 26, 2025

10:15 - 11:45 CEST (GMT+2)

Location: Bella Center: Hall A- A1-m2

Session Type: PDW (workshop)
Orientation: Teaching
Shareable link: https://cdmcd.co/EdmyEY

Moderator(s)

OK

Olga Kandinskaia

U. of Limassol, Cyprus

Slides

Speaker(s)

VL

Vicky Anne Lester

The Case Centre
BK

Brooke Klassen

University of Saskatchewan, Canada
AD

Antoine Duvauchelle

INSEAD
MW

Meredith J. Woodwark

Wilfrid Laurier U., Canada

Facilitator(s)

AG

Armand Gilinsky

Sonoma State University, United States
AL

Anne T. Lawrence

San Jose State University, United States
UR

Ulrik Bisgaard Ulsrod Roehl

Copenhagen Business School, Denmark

The use of the case method of instruction across all business disciplines equips students with essential skills such as critical thinking, decision making, flexibility, collaboration, and problem solving. How are these outcomes achieved? Why are some cases more powerful in class, and others less so? We contend that an important factor is the professional skill of the author of instructor’s manual (IM), the teaching note that outlines how it can best be used in the classroom to achieve its learning objectives. This PDW is designed to develop participants’ expertise in crafting a compelling IM. Aimed both at those who are new to case writing and those with some prior experience, the PDW will consist of three parts. In Part I, a panel of case method experts will present the key elements of IM, including how to write an abstract; define learning objectives and link them to relevant theory; develop effective questions and anticipate possible student answers; and design board work. Part II will be an experiential exercise, where participants will read a short case and then work in several teams – using provided templates and led by facilitators – to develop parts of IM. In Part III, the teams will present their work and receive feedback from the expert panelists, followed by a debriefing. Part III will continue with a brief practical illustration of how a traditional IM should be adapted for a digital case simulation. We will conclude by discussing academic case publications and how such publications demonstrate scholarly impact.