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2025 AOM Annual Meeting

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OMT

SAP

ODC

SIM

10741: Writing Up Compelling and Impactful Qualitative Research

Saturday, July 26, 2025
08:30 - 11:00 CEST (GMT+2)
Location: Bella Center: Hall D- D4-m1
Session Type: PDW (workshop)
Orientation: Practice,International,Research
Shareable link: https://cdmcd.co/ra6Q3P
How does one proceed to write compelling and impactful qualitative research in Management and Business? In this Professional Development Workshop (PDW) we invite some of the field’s most accomplished qualitative research scholars to discuss and share their insights about the craft of writing up various parts of a qualitative research endeavor. Building on panelists’ extensive experiences in publishing, reviewing, and editing academic papers in the field’s top journals, the aim of this PDW is to help budding qualitative scholars learn how to articulate, polish, and convincingly communicate the novel theoretical insights or “hidden gems” embedded in their data. The PDW will be organized into two parts. In Part 1, panelists will be invited to each share key insights from articles they’ve written about and/or experiences of writing up qualitative research. In Part 2, theme-related discussions will then take place in roundtables. Each table will be headed by one or two panelists who will guide a 20-minute activity related to the theme with participants. After 20 minutes, participants will be invited to switch tables and join a second themed discussion. The PDW will conclude with each panelist sharing a “nugget” gleaned from their roundtable discussions with the wider group. Themes that will be covered: Doing ethnographic textwork (Rebecca Bednarek); Composing process narratives in qual research (Hans Berends and Fleur Deken); Communicating with visuals (Charlotte Cloutier and Davide Ravasi); Writing up a theoretical contribution (Kevin Corley); Writing up personal involvement in ethnography (Mark de Rond); Navigating the tension between particularity and generality (Ann Langley and Isabelle Royer); Using storytelling for writing up research (Tim Pollock); and Using quotes for displaying evidence (Kevin Rockmann).