14646: Designing Business Schools at the Intersection of Competing Logics:The Case of Healthcare Management

Saturday, July 26, 2025

09:00 - 10:30 CEST (GMT+2)

Location: Bella Center: Hall D- D3-m5

Session Type: PDW (workshop)
Orientation: International,Research
Shareable link: https://cdmcd.co/8Yp8Qz

Organizer(s)

PZ

Paola Zappa

U. College London, United Kingdom

Panelist(s)

LM

Laura Mourafetis, MD

Naval Medical Center San Diego
BG

Brian R. Golden

University of Toronto, Canada
OR

Olga Igorevna Ryazanova

Maynooth U., Ireland
FH

Farimah Hakem Zadeh

York U., Toronto, Canada
YB

Yasser A. Bhatti

Prince Mohammad Bin Salman College of Business & Entrepreneurship - MBSC, United Kingdom

Facilitator(s)

DM

Danson Vasanthan Muttuvelu

Aalborg University, Denmark

Business schools operate at the intersection of complementary yet often conflicting science and practice logics. To establish legitimacy and impact for their relevant audiences these professional schools must navigate a delicate balance between multiple logics. However, this balance often leads to tensions, especially in domain-specific degree programs and schools which are meant to address grand challenges in interdisciplinary education. Scientization of business schools has resulted in a greater focus on research productivity, while practice orientations highlight entrepreneurship, placements and cross-functional offerings based on employer needs and the UN’s sustainable development goals. Healthcare management education in business schools illustrates a prime example of this complexity as its delivery must reconcile the logics of business, science/higher education and healthcare. Hence, it provides a useful case study to stimulate dialogue about the institutional development of business schools through specialist programs. This PDW discusses the academic and business cases for developing such sector specific activities institutionally. It highlights the kind of institutional leadership required to implement and sustain these initiatives, implications for human resources and faculty career trajectories, and consequences for students’ employability. The first part of the PDW will feature presentations from experts, followed by a Q&A. In the second part, participants will engage in facilitated thematic roundtable discussions.