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2025 AOM Annual Meeting

AFAM

21651: Innovation and Technology Adoption in African Business Contexts

Saturday, July 26, 2025
08:30 - 10:00 CEST (GMT+2)
Location: Bella Center: MR64/65
Session Type: PDW (workshop)
Orientation: International,Diversity
Shareable link: https://cdmcd.co/D8EzjM
The adoption and integration of technology in the workplace across Africa offer numerous exciting opportunities for economic and social growth. Despite the prevailing narratives that emphasise conflicts and poverty, it is important to recognise that many significant long-term socio-economic advancements are occurring throughout the continent. This paper development workshop (PDW) builds on six comprehensive studies that focus specifically on technology adoption in various African contexts. By engaging with these studies, we aim to stimulate meaningful discussions that elevate Africa-centered knowledge and scholarship concerning management and organisational issues unique to the continent. Our objective is to promote interdisciplinary and comparative research that not only challenges the dominant Western perspectives but also enriches our understanding of African circumstances. We are particularly interested in studies that can inform policy development aimed at supporting sustainable and positive trends, addressing pressing challenges, and capitalising on the unique opportunities that arise in the African context. Through this collaborative effort, we hope to contribute to a more nuanced and holistic understanding of the role of technology in shaping the future of work in Africa.