19549: AI-Enabled New Research Methods in Entrepreneurship and Strategy

The advent of Artificial Intelligence (AI) has introduced transformative capabilities in entrepreneurship and strategy research, enabling novel methodologies that enhance the depth and breadth of scholarly inquiry. Through powerful tools like Generative AI, natural language processing, and machine learning algorithms, researchers can now delve deeper into complex phenomena that were previously difficult to study. These advances have opened new pathways for analyzing large datasets, designing innovative experiments, and capturing nuanced variables that offer fresh insights into the field. While these tools provide novel opportunities to advance our understanding of strategy and entrepreneurship, they also require careful consideration of challenges such as ethical data practices, interpretability, and AI biases. This workshop brings together leading experts to explore how AI-enabled methodologies are reshaping research practices. The proposed PDW comprises three segments: (1) Panel

Discussion: Five experts will discuss how they utilize AI tools in their research. Each speaker will have 15 minutes and the discussion will explore AI’s role in enabling the study of novel research questions, advancing data collection techniques, and influencing existing research methodologies. (2) Discussion and Q&A: Attendees can comment or ask questions on the PDW topic (3) Roundtable Discussions: Participants will join small groups, each facilitated by a discussant, to workshop their manuscripts and engage in collaborative discussions. The workshop concludes with representatives from each table sharing key insights and research directions with attendees. The goal of this PDW is to help scholars leverage AI's potential in entrepreneurship and strategy research while remaining mindful of limitations.