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2025 AOM Annual Meeting

OMT

SIM

15047: Multimodal Impact: Translating Academic Knowledge via Contextual, Collaborative & Collectivist Modes

Monday, July 28, 2025
17:15 - 18:45 CEST (GMT+2)
Location: Bella Center: Hall C- C3-m1
Session Type: Symposium (panel)
Orientation: Practice,International,Research
Shareable link: https://cdmcd.co/9Wnm6X
This symposium explores innovative approaches to translating academic knowledge into practice through diverse communication modes, including podcasts, video essays, embodiment, guidelines, and professional deliberation. Moving beyond traditional dissemination methods, it examines how multimodal strategies can bridge the gap between academia and practice by enhancing contextual relevance, fostering collaboration with practitioners, and embracing a collectivist ethos. Rather than relying on linear models of knowledge transfer, the session highlights the value of co-creating impact through dynamic, iterative translation processes that adapt academic ideas to varied organizational and societal contexts. This approach reframes academic knowledge not as a fixed endpoint but as a starting point for dialogue, experimentation, and collective meaning-making. Panelists will discuss the opportunities and challenges presented by different modes of communication, offering thoughtful insights into how academic expertise can be made more meaningful and impactful across diverse settings and audiences.