Live cases are an important pedagogical innovation to prepare students more realistically for their future workplaces. This session will introduce case writers to the concept of live cases, clearly describe how they differ from traditional case writing, provide a step-by-step guide to creating a live case, and suggest how they are most effectively used in a classroom. Our interactive session will cover both live cases based solely on secondary data as well as those based on proprietary data provided by a live case partner company. Writing live cases with companies provides opportunities for live case writers to tailor the case to mimic real world examples, better preparing business students for scenarios they could face upon entering the workforce. Importantly, we will outline how live cases can also be done remotely.
This session is part of the Teaching and Learning Conference (TLC@AOM). Space is limited; separate complimentary TLC@AOM pre-registration on a first-come, first-served basis is required. The TLC@AOM registration deadline is 27 July 2025, unless sold out. Register for TLC@AOM.
