Educators who can write effective cases have the power to: fill in worrisome voids in a teaching plan; engage students with relevant, current material; gain a competitive edge by tailoring executive education programs; develop research ideas with practitioners; and, increasingly, receive publishing credit applicable to tenure decisions. Royalty payments can also make writing best-selling cases profitable. This dynamic, interactive session will offer practical advice on how to tackle each step of the case writing process, including: determining what kind of case to write; finding leads in the field; collecting data; writing a well-liked case and teaching note; getting the case released and tested; and publishing the case.
This session is part of the Teaching and Learning Conference (TLC@AOM). Space is limited; separate complimentary TLC@AOM pre-registration on a first-come, first-served basis is required. The TLC@AOM registration deadline is 27 July 2025, unless sold out. Register for TLC@AOM.
