24837: Evaluating The Impact of Entrepreneurship Education Through Visual Metaphors

Friday, July 25, 2025

11:30 - 12:30 CEST (GMT+2)

Location: Bella Center: Hub (Green) Poster 101

Session Type: Poster
Orientation: Teaching,Research
Shareable link: https://cdmcd.co/YKLQ7Z

Author(s)

SB

Saulo Barbosa

emlyon business school, France
SL

Sandrine LE PONTOIS

COACTIS - U. Lyon-Univ Jean Monnet - IAE Saint-Etienne, France
MR

Miruna Radu-Lefebvre

Audencia, France
SF

Stéphane Foliard

COACTIS - U. Lyon-Univ Jean Monnet - IAE Saint-Etienne, France
AD

Azadeh Dadgar

emlyon business school

We propose a visual participatory methodology for assessing the impact of entrepreneurship education on students’ mental models and representations of entrepreneurship. Adopting a within-subject research design, we analyze drawings about entrepreneurship produced by Master students at the beginning and at the end of a one-week intensive entrepreneurship module, across three consecutive cohorts: 2016 (n=53), 2017 (n=78), and 2018 (n=43). We contribute to the study of entrepreneurship education’s impact by (i) developing an analytic method to interpret participants’ visual productions, and (ii) applying it to assess the evolution of participants mental representations throughout an entrepreneurship module.

view poster presentation (if available)