26193: Digital Platforms and Consumer Engagement in the Digital Economy

Monday, July 28, 2025

08:30 - 10:00 CEST (GMT+2)

Location:Bella Center: MR17

Session Moderator(s)

08:30 - 10:00 CEST (GMT+2)

12673: Understanding Digital Platform Generativity: New Insights from Serendipity Theory (session 26193)
Author: Yanpei Lin – The University of Queensland
08:30 - 10:00 CEST (GMT+2)

15492: How to Kickstart New Product Variant in E-Commerce: Roles of Variant Similarity and Word-of-Mouth (session 26193)
Author: Ping Qiu – Nottingham University Business School China
Author: Zhao Cai – U. of Nottingham Ningbo China
Author: Xiangtianrui Kong – Shenzhen University
Author: Hing Kai Chan – University of Nottingham Ningbo China
Author: Ye Shi – University of Science and Technology of China
08:30 - 10:00 CEST (GMT+2)

16352: Unraveling the Potential of Decomposed Theory of Planned Behavior for NFT Engagement Mapping (session 26193)
Author: Shanul Gawshinde – -
Author: Aamer Alaflak – -
Author: Ajay Khurana – -
08:30 - 10:00 CEST (GMT+2)

18188: Stream my Feelings: Exploring the Role of Anthropomorphism in the OTT Services (WITHDRAWN) (session 26193)
Author: Deeksha Singh – National Institute of Technology Rourkela
Author: Sambashiva Rao Kunja – National Institute of Technology Rourkela
08:30 - 10:00 CEST (GMT+2)

19497: The Impact of NPD-Focused Company-Built Social Media Technologies on Firm Performance (session 26193)
Author: Runyue Han – University of Liverpool
Author: Dhruba Jyoti Borah – University of Bristol