16733: Firms’ Strategic Engagement with and Responses to Traditional and Social Media

Organizer(s)

• TW

  Tiancheng Wang

  INSEAD, Singapore
• CB

  Christopher Bruno

  Management Department - The Wharton School, U. of Pennsylvania, United States

Discussant(s)

• EC

  Elanor Colleoni

  -, Italy
• RR

  Rhonda Reger

  U. of North Texas, United States

Presenter(s)

• JL

  Jeffrey Lovelace

  -, United States
• EU

  Emily Ulrich

  -, United States
• CB

  Christopher Bruno

  Management Department - The Wharton School, U. of Pennsylvania, United States
• GG

  Genevieve Gregorich

  Columbia Business School, United States
• TW

  Tiancheng Wang

  INSEAD, Singapore

Presentations:

• 15:30 - 17:00 CEST (GMT+2)

  16733 Presentation 1: Media Dynamics, Polarization, and Sanction Severity in Organizational Stigma
  

  Author: Kisha Lashley – U. of Virginia

  Author: Jeffrey Lovelace – -

  Author: Bryant A. Hudson – IÉSEG School of Management
• 15:30 - 17:00 CEST (GMT+2)

  16733 Presentation 2: Using Media Sentiment to Detect Threats to Corporate Reputation and Its Financial Impact
  

  Author: Emily Murray Ulrich – -
• 15:30 - 17:00 CEST (GMT+2)

  16733 Presentation 3: Reputation Risks from Cross-Border M&A, Stakeholder Orientation, and Market Reactions
  

  Author: Christopher Bruno – Management Department - The Wharton School, U. of Pennsylvania

  Author: Emily Murray Ulrich – -
• 15:30 - 17:00 CEST (GMT+2)

  16733 Presentation 4: Unauthorized Advocates: Scrutiny of Firm Sociopolitical Activism in the Black Lives Matter Context
  

  Author: Genevieve Gregorich – Columbia Business School
• 15:30 - 17:00 CEST (GMT+2)

  16733 Presentation 5: Do Executives Leverage Social Media as an Additional Information Channel, and How?
  

  Author: Tiancheng Wang – INSEAD

  Author: Philipp Meyer-Doyle – INSEAD

  Author: Guoli Chen – INSEAD