How do multinational corporations (MNCs) from the Global North operating in the Global South transform their corporate logic to address growing natural environmental problems in developing countries? In this qualitative paper, we explore this question through the lens of institutional logics within the context of significant landfill waste problems in Southeast Asia. Drawing on 36 semi- structured interviews with key societal stakeholders in light of addressing the societal waste problems in a developing country, we clarify the emerging corporate societal logic that articulates distinctive and evolving interdependent economic, social, and environmental logics of corporations in the region. Our paper contributes to the literature on corporate logic by showing how corporate logics evolve from being profit-oriented to embracing a focus on societal well-being. In doing so, this research contributes to the ongoing dialogue on corporate responsibilities, particularly in the context of developing countries.
