Scholars have investigated unethical behaviour under an organisational-centred perspective, leading to biased concentration of studies in a target that might not be central in one’s life. We carried out three studies aiming to introduce the neutral-target approach for unethical behaviour. First, we analysed quantitative with confirmatory factor and invariance analyses to validate a reduced version of the 6-item Unethical Pro-Organisational Behaviour measure. Second, we used the mean-centred strategies to combine targets as a proposal to identify and analyse simultaneous targets. Third, we described senior executives' narratives of ethical situations that contains evidence regarding multiple targets and the presence of simultaneous target in the same life-story. Second and third studies are focused in demonstrating validity for multiple targets quantitatively and qualitatively, respectively. Regarding our findings, we presented evidence of good psychometric properties and stability across groups for a short and neutral-target measure, and that unethical behaviour can be engaged for more than one reason. Our contributions rely on moving from the dominant pro-organisation to others understudied (i.e., team, self, and society), and employees may also behave unethically to benefit entities in the non-work domain, such as family members.