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2025 AOM Annual Meeting

ENT

Session: 26157: Strategic Entrepreneurship

20506: Collective Strategy Frames and Cooperative Strategic Entrepreneurship in Craft-Based Ventures (session 26157)

Tuesday, July 29, 2025
10:15 - 11:45 CEST (GMT+2)
Location: Bella Center: Hall B- B3-m2
Session Type: Paper Session
Orientation: Research
Shareable link: https://cdmcd.co/B8XB38
Anticipating that rural craft regions nurture cooperative strategic entrepreneurship, we carried an abductive multiple case study research, which uses collective strategy frames as a theoretical lens. We analyzed qualitative data from 61 in-depth interviews across three traditional craft-villages in Cyprus. We reveal a process leading to the enaction of cooperative strategic entrepreneurship within craft villages. This process involves three sequential mechanisms: shared socio-emotional spaces, formation of collective strategy frames, and enaction of cooperative strategic entrepreneurship. Our study contributes with a conceptualization of the process of cooperative strategic entrepreneurship and challenges the conventional conceptualization of craftsmen and their associated nonstrategic entrepreneurial practices.

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