.Recent research on firm embeddedness in regional ecosystems has highlighted its multidimensionality but largely overlooks socio-constructed aspects and temporal factors. Addressing this gap, we conduct a qualitative case study of a Swiss family business with transgenerational regional roots to examine how temporal dimensions shape stakeholders’ collective perceptions of embeddedness. Our findings reveal that stakeholders construct embeddedness through collective memories of the past, experiences of present behaviors, and expectations of future actions. We further demonstrate how firms strategically engage in "temporal work" to influence these perceptions. By challenging the static view of embeddedness, we position it as a dynamic, socio-constructed resource that firms can actively shape. This study advances embeddedness research by integrating temporal dimensions and highlighting their strategic implications.
