12342: Competitive Awareness of Multinationals from China and Developed Economies (session 25962)

Tuesday, July 29, 2025

15:30 - 17:00 CEST (GMT+2)

Location: Bella Center: Hall A- A3-m2

Session Type: Paper Session
Shareable link: https://cdmcd.co/zEADPM

Author(s)

CM

Canan Mutlu

Kennesaw State University, United States
MP

Mike W. Peng

U. of Texas at Dallas, United States
SL

Sheen S. Levine

The University of Texas at Dallas, United States
SL

Sergey Lebedev

Kennesaw State U., United States
CM

Craig David Macaulay

California State University-Long Beach, United States

Competitive awareness, a firm's familiarity with its rivals and industry dynamics, is crucial for superior performance. We theorize that competitive awareness differs between multinational enterprises from China (CMNE) and those from developed economies (DMNE). Specifically, we propose that competitive awareness is influenced by two factors: (1) information available to a focal multinational and (2) information available to its rival. Both factors can vary with a multinational’s home country and the markets in which it competes. We map the two factors into four areas of competitive awareness, each representing distinguishable challenges to a multinational’s ability to accurately perceive the competition. Subsequently, we portray how the four areas interact with different competitive landscapes where CMNE and DMNE compete, including their home countries and other emerging and developed economies. We illustrate how the framework can shed light on the competitive actions of Alibaba and Amazon around the globe, therefore contributing to competitive dynamics research.

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