26333: Self-Promotion and Authenticity in the Era of Social Media and Generative AI

Monday, July 28, 2025

10:15 - 11:45 CEST (GMT+2)

Location:Bella Center: Hall B- B0-m2

Session Moderator(s)

10:15 - 11:45 CEST (GMT+2)

12149: Leveling the Playing Field: Online Social Networks and The Shift in Gendered Self-Promotion Norms (session 26333)
Author: Isabel Villamor – IESE Business School
Author: Margaret Ormiston – George Washington U.
10:15 - 11:45 CEST (GMT+2)

15238: Authenticity in the Age of AI Music: The Effect of GPT4 on Digital Music Consumption (session 26333)
Author: Yunfei Wang – University of Maryland College Park
Author: Yifei Wang – University of New Hampshire
Author: Jui Ramaprasad – -
10:15 - 11:45 CEST (GMT+2)

17144: The Impact of Fit Between Influencers’ Self-Representation and Product Type on Sales Performance (session 26333)
Author: Hajin Shin – Ewha Womans University
Author: Sulim Kim – Sungkonghoe University
Author: Hee-Dong Yang – Ewha Womans U.
10:15 - 11:45 CEST (GMT+2)

20042: Digital Humans and Authentic Experience at Heritage Sites: A Cognitive-Emotional Path Study (WITHDRAWN) (session 26333)
Author: Nuan Luo – Beijing Information Science and Technology University
Author: Xiuxiu Guo – Beijing Information Science and Technology University
Author: Yuan Ni – Beijing Information Science and Technology University
Author: Xiaomin Lyu – Beijing Information Science and Technology U.
Author: Xiangyu Li – Beijing Information Science and Technology University
Author: Yuanqing Xu – Beijing Information Science and Technology University