The globalization of the workforce has increased the challenges MNCs face in attracting and retaining skilled employees in host countries. MNCs introduce unique values, governance styles, and cultural norms, often influencing host nationals' perceptions and attitudes toward them. Such attitudes are critical as they affect MNCs’ ability to attract talent, establish legitimacy, and build sustainable local relationships. This study is conducted in the context of China where cosmopolitanism and traditionality play important roles in shaping individuals’ attitudes toward MNCs. Our research finds attitudes toward MNCs shape the way individuals view MNC’s attractiveness, prestige, and legitimacy. Based on two studies and a total of 697 participants, we develop and test a theoretical model that positions attitudes toward MNCs as an important variable that shapes host nationals’ choice of employment in MNCs. This study contributes to the international business and international human resource management literature by highlighting how attitudes toward MNCs are shaped by host nationals’ values and impact MNC attractiveness, ultimately advancing understanding of MNCs’ position within host societies.
