This study explores how the gender of a newborn influences the decision-making processes of entrepreneurs regarding the adoption of new technologies in a developing country setting. Leveraging a unique dataset gathered through fieldwork spanning from 2013 to 2019, our findings reveal that entrepreneurs display a greater inclination to adopt novel technologies following the birth of a son, rather than a daughter. We contend that this pattern emerges from heightened concerns about the long-term business sustainability of farming activities, influenced by enduring social norms regarding gender roles in agricultural societies, and we provide evidence consistent with this interpretation.