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2025 AOM Annual Meeting

OB

Session: 25492: No Country for Gig Workers? Fairness, Exploitation, and Autonomy in Platform Work

16526: Too Much Water Drowned the Miller: The Effect of Platform Punishment Intensity on Rule Compliance (session 25492)

Sunday, July 27, 2025
12:00 - 13:30 CEST (GMT+2)
Location: Bella Center: Hall B-B2-m2
Session Type: Paper Session
Shareable link: https://cdmcd.co/bRaAx9
Platform punishments are a critical mechanism for effective management in emerging gig platforms. However, existing research on the effects of platform punishments presents mixed findings. This study integrates prior perspectives to examine the double-edged impact of platform punishment intensity on gig workers’ compliance with platform rules. Drawing on social information processing theory, we propose that while platform punishment intensity may hinder rule compliance by increasing algorithm aversion, they can also enhance rule compliance by reducing gig workers’ perceived occupational looseness. We further argue that customer tolerance amplifies both indirect pathways, intensifying the positive and negative effects of platform punishment intensity on rule compliance. An online study involving 267 food delivery riders supports the dual impact mechanisms of platform punishments and the moderating role of customer tolerance in amplifying the negative pathway. These findings enhance the understanding of platform punishments and customer tolerance, providing valuable managerial insights for gig platform operations.

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