In the contemporary business context, there is a growing need for diverse approaches to management education. Arts-based methods for business education have emerged as one such approach. Using an empirical case of an arts-based leadership and personal development course, this paper explores how experiencing arts processes through embodied practices fosters creative confidence and holistic cognition in business management students. This study uses an analytical lens of embodied cognition and art as experience. It is based on an inductive, thematic analysis of forty-two reflective essays written by business degree master program students on their experiences of an arts-based course. Findings show that this experience encourages students to dare to think differently, discover their inner selves, and gain confidence. Arts-based training develops students` creative confidence and unlocks new modes of thought – holistic cognition, thus contributing to the personal development of the participants as better future business leaders. This study adds to the existing literature by empirically identifying the gains from arts-based training for management students.
