Developing green business models is vital for family firms to compete and achieve sustainable competitive advantage in today`s world of green economy. Consequently, researchers have given much space to green innovation research in family firms in the last few decades. However, studies on the phenomenon are fragmented across disciplines, journals, countries, and cultures. We carried out a systematic literature review on green innovation in family firms to identify the antecedents, activities, and outcomes of green innovation in family firms, using data on articles published up to October 2024 based on textual and content analysis. Our analysis demonstrates that the key family-related drivers of green innovation are family ownership, family management, family governance, and succession, while the firm-related drivers include economic and non-economic drivers (R&D investment, financial performance, management orientation, innovation orientation, and environmental behavior). The key green innovation activities include green product innovation, green process innovation, green patent innovation, and green organizational innovation. Our analysis reveals reputation, competitiveness, and financial performance as key outcomes of green innovation activities in family firms. Lastly, we found that key moderators include internal (i.e., firm size, international experience) and external factors (e.g., stakeholder pressure, government support, competitive pressures). Based on these findings, we provide theoretical implications and a research agenda for future research. Keywords: Green innovation; family business; socio-emotional wealth; systematic review; bibliographic coupling.
