This paper develops current debates around the performative effects of digital technology through attention to the way neuronormativity is constituted in online work. Specifically, it draws on Braidotti’s neomaterialist account of affirmative ethics, introducing the concept of digital undertow as a way to understand how enterprise social media, such as Teams and Zoom, create dis/abling practices. Analysis of in-depth interviews with thirteen neurodivergent employees working in white-collar occupations reveals the active ways that digital technologies and participants worked with and against online tools, to both digitally perform neurotypicality or conform to neuronormative expectations. In recasting the role of digital technologies as active in the constitution of neuronormative performativity in organizations, this study contributes to understanding how the nexus of power where technology adoption and expectations of normative professional subjectivities shape the organizational norms and processes in the digital realm.
