Collective Indigenous entrepreneurship is often seen as a mechanism to promote social equity through productive collaboration between Indigenous and non-Indigenous partners. However, different ways of being that Indigenous and non-Indigenous people bring to collective Indigenous entrepreneurship can create tensions. Our research sheds light on how different temporal frames give rise to a range of tensions with the potential to affect collective efforts. Our longitudinal, in-depth case study of the Bundian Way, a social enterprise involving over 40 partners, highlights the critical role temporal work plays in shifting temporal frames. This shift helped to overcome temporal tensions in ways of organizing and coalesced partners around the cultural vision for the Bundian Way.
