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2025 AOM Annual Meeting

OB

Session: 12930: Predictors, Processes and Outcomes of Creative Collaboration

12930 Presentation 3: Fusion or Friction? Navigating Novelty Creation and Evaluation in Fashion Co-Branding

Monday, July 28, 2025
15:30 - 17:00 CEST (GMT+2)
Location: Bella Center: Hall B- B2-m8
Session Type: Symposium (presenter)
Shareable link: https://cdmcd.co/ZK8EgJ