18814: Full-Cycle Research: Leveraging Mixed Methods to Discover and Influence Real-World Phenomena

Sunday, July 27, 2025

14:00 - 16:00 CEST (GMT+2)

Location: Bella Center: Hall B- B4-m3

Session Type: PDW (workshop)
Orientation: Research
Shareable link: https://cdmcd.co/pM6QnJ

Organizer(s)

SD

Solomiya Draga

Harvard Business School, United States

Facilitator(s)

SD

Solomiya Draga

Harvard Business School, United States

Organizer(s)

MG

Megan Gorges

Harvard Business School, United States
LL

Lorenzo Lesana

IESE Business School

Presenter(s)

HJ

Hooria Jazaieri

Santa Clara U., United States
JV

Jean-Philippe Vergne

UCL - University of London, United Kingdom

Panelist(s)

AO

Amandine Marie Ody-Brasier

McGill U., United States
GD

Giada Di Stefano

Bocconi U., Italy
TT

Thomaz Teodorovicz

Assistant Professor, Copenhagen Business School, Denmark
AH

Ashley Elizabeth Hardin

Washington U. in St. Louis, United States

Full-cycle research is a comprehensive approach that integrates diverse methodologies to identify, understand, and manipulate a phenomenon. It begins by identifying patterns or challenges in real-life settings, leading to experiments testing hypotheses under controlled conditions. The results are applied back to the original context to evaluate practical impact. This creates a continuous loop, ensuring the research stays relevant to real-world issues while maintaining scientific rigor and producing actionable insights. This Professional Development Workshop illuminates the process, benefits, and challenges of full-cycle research. We bring together accomplished scholars to share valuable insights concerning the challenges and opportunities associated with this approach.