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2025 AOM Annual Meeting

MED

CMS

MOC

19000: Manager as Qualitative Researcher: The Power of Qualitative Methods in Management Education

Sunday, July 27, 2025
15:30 - 17:00 CEST (GMT+2)
Location: Bella Center: Hall D- D4-m3
Session Type: PDW (workshop)
Orientation: Teaching
Shareable link: https://cdmcd.co/qdkQ9E
Contemporary management education faces the critical challenge of developing leaders capable of navigating increasingly complex organizational contexts. This Professional Development Workshop (PDW) presents an innovative pedagogical framework integrating qualitative inquiry skills into management curricula to enhance students' capacities for contextual understanding and ethical decision-making. Through carefully designed learning activities and pedagogical strategies, we demonstrate how incorporating qualitative approaches cultivates students' abilities to engage in active listening and meaning-making, navigate organizational ambiguity, analyze complex stakeholder dynamics, and develop ethical and reflexive leadership practices. In an era where quantitative skills remain crucial and AI is transforming decision-making processes, the qualitative researcher’s toolkit offers a vital complement, empowering managers to gain deeper insights into their employees, teams, and organizations that enrich and contextualize data-driven understandings. Through expert presentations, interactive discussions, and collaborative activities, participants will gain concrete strategies and tools for incorporating qualitative thinking into their management curricula. This workshop reimagines management education by providing tools for developing more reflexive, ethically engaged, and organizationally astute leaders.