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2025 AOM Annual Meeting

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22973: Entrepreneurial Experimentation: Research and Practical Tools for Tomorrow

Sunday, July 27, 2025
15:00 - 16:30 CEST (GMT+2)
Location: Bella Center: Hall C- C3-m5
Session Type: PDW (workshop)
Orientation: Practice,International,Research
Shareable link: https://cdmcd.co/wjA7XW
This workshop builds on the success of last year’s symposium on entrepreneurial experimentation, advancing the discourse with a deeper focus on three key areas: research incubation, tool development, and practical implications for entrepreneurial practice. By convening scholars and practitioners, the workshop seeks to explore the frontiers of entrepreneurial experimentation as a framework for navigating the uncertainty of value creation. Participants will engage with cutting-edge research on experimental logics, co-develop actionable tools tailored to entrepreneurial challenges, and examine the broader implications of experimentation for societal impact. This workshop bridges theory, method and practice, pushing the boundaries of entrepreneurial experimentation to generate transformative insights and practical outcomes.