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2025 AOM Annual Meeting

SIM

OMT

ODC

22007: The Craft of Purpose Research: Challenges, Joys, and New Ways of Thinking

Sunday, July 27, 2025
08:30 - 10:00 CEST (GMT+2)
Location: Bella Center: Hall B- B2-m7
Session Type: PDW (workshop)
Orientation: Research
Shareable link: https://cdmcd.co/Kp89M4
How do you successfully conduct purpose research? Our interactive PDW is designed to bring together a community of scholars interested in purpose research, especially in a time of rapidly growing interest in the topic. With the goal of fostering future collaboration and connecting early-career scholars with established colleagues, we aim to generate dialogue that broadens attendees’ perspectives on the different approaches, theories, management disciplines and literature streams that constitute purpose scholarship. After a brief introduction that builds on the findings from the recent Academy of Management Annals review on purpose in management research (Chua et al., 2024), our diverse panel of senior scholars discusses their experience in conducting and publishing purpose research, offering advice to junior scholars. To generate an interactive discussion, the moderators provide guiding questions and facilitate engagement with participants. Subsequently, attendees in thematic roundtable groups guided by senior scholars share their own research, receive feedback from colleagues, and explore different approaches to publication. The session ends with joint exploration of opportunities to build research communities. This PDW will be of relevance to AOM members interested in purpose research, particularly early-career scholars.