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2025 AOM Annual Meeting

TIM

ONE

10029: Twin Innovation: Unpacking the Interplay of Green and Digital Innovation

Sunday, July 27, 2025
08:30 - 10:30 CEST (GMT+2)
Location: Bella Center: Hall C- C2-m3
Session Type: PDW (workshop)
Orientation: International,Research
Shareable link: https://cdmcd.co/pM65kZ
During the last years, our understanding of when and how firms pursue digital innovation has improved greatly. In parallel, we have witnessed a rise of studies devoted to green innovation, referring to new products, processes, and/or management concepts that reduce a firm’s use of natural resources or even regenerate the natural environment. As the conversations on these grand innovation challenges have progressed in isolation, our understanding of the interplay of digital and green innovation – increasingly referred to as twin innovation, or innovation for the twin transition – is limited. To connect these highly relevant lines of inquiries and foster interdisciplinary research on green and digital innovation, this PDW aims (1) to give an overview of the start-of-the-art and open questions relating to digital, green, and twin innovation with the aim to inspire future research and (2) to provide feedback on ongoing research on these and related topics. We invite empirical and conceptual work on digital, green, and/or twin innovation at various levels of analysis, including but not limited to individuals, managers, groups, firms, business models, networks, ecosystems, and innovation systems.

https://forms.gle/iUzgrbeHzEDqLwKC8 ; Deadline is July 11; more information also here: https://omt.aom.org/discussion/pdw-twin-innovation-unpacking-the-interplay-of-green-and-digital-innovation-at-aom-2025-join-the-keynote-submit-your-work-1