10981: Navigating the Complexities of Global and Local Environments in Multinational Strategy Research

Saturday, July 26, 2025

14:30 - 16:30 CEST (GMT+2)

Location: Bella Center: Hall B- B3-m1

Session Type: PDW (workshop)
Orientation: International,Research,Diversity
Highlight: DIG Highlight
Shareable link: https://cdmcd.co/7bp9KM

Session Chair(s)

CO

Chang Hoon Oh

U. of Kansas, United States

Panelist(s)

MB

Mirko Benischke

-, Netherlands
JM

Jon Jungbien Moon

Korea U., Korea, Republic of
TR

Tazeeb Rajwani

U. of Surrey, United Kingdom
CS

Charles Edward Stevens

Rutgers U., United States
PS

Pei Sun

Alliance Manchester Business School, U. of Manchester, United Kingdom
NY

Natalia Yakovleva

Kedge Business School, France

Facilitator(s)

YJ

Youn Seo Jo

University of Kansas, United States

The primary objective of this PDW is to explore how theories and methodologies in international strategic management can advance research on the interplay between global and local environments in the nonmarket strategies of multinational enterprises (MNEs). While nonmarket strategies have traditionally been examined at the corporate level, this workshop seeks to broaden the scope by emphasizing their local dimensions. The session focuses on identifying critical research questions that address the challenges and opportunities MNEs face within diverse local sociopolitical environments. By examining the intricacies of local-level nonmarket strategies, the discussion aims to uncover how these strategies intersect with global imperatives, providing insights into the nuanced interactions between MNEs and their host environments. As a platform for scholars from various research contexts worldwide, the PDW encourages the exchange of ideas, the development of innovative research directions, and the integration of global and local perspectives in multinational strategy research. Ultimately, this dialogue aspires to enrich the understanding of how MNEs navigate the complexities of global and local dynamics in their strategic decision-making.