15300: Research Frontiers in Nonmarket Strategy

Saturday, July 26, 2025

11:00 - 13:30 CEST (GMT+2)

Location: Bella Center: Auditorium 12

Session Type: PDW (workshop)
Orientation: Research
Shareable link: https://cdmcd.co/k96x3L

Organizer(s)

WH

William Reuben Hurst

U. of Maryland R.H. Smith School of Business, United States
ZL

Zhao Li

New York U., United States
CI

Carlos Inoue

U. of Illinois at Urbana-Champaign, United States

Panelist(s)

DB

Daniel Blake

IE Business School, Spain
AG

Aline Gatignon

The Wharton School, U. of Pennsylvania, United States
SH

Shon R. Hiatt

U. of Southern California, United States
JK

Jin Hyung Kim

George Washington U., United States
HL

Hong Luo

Harvard Business School, Canada

Discussant(s)

NB

Nathan Barrymore

McCombs School of Business, U. of Texas at Austin, United States
JG

Jake B. Grandy

U. of Arkansas, United States
MK

Max Kagan

Columbia Business School, United States
IK

Ivana Katic

Georgetown University, United States
AM

Anna Eileen McKean

U. of Utah, David Eccles School of Business, United States
LN

Leandro Nardi

HEC Paris, France
NW

Nicole West

U. of Texas at Dallas, United States

This workshop aims to explore research frontiers in the increasingly active area of nonmarket strategy. Through a combination of panel presentations by distinguished scholars and interactive roundtable discussions with workshop participants, we seek to identify how to advance research and how to address some shortcomings in existing approaches – both empirical and theoretical – in nonmarket strategy research. Roundtables will provide a venue for participants to receive feedback on work in progress from leading scholars in the field. The proposed workshop is likely to be of interest to researchers working on topics such as corporate social responsibility, political strategy, (social) innovation, stakeholder governance, and sustainability, providing an informed perspective on cutting-edge research on these topics. This is a continuation of the AOM 2016, 2017, 2019, 2021, 2022, 2023, and 2024 PDWs under the same name, sponsored by STR, IM, ONE, PNP, and SIM divisions.

This PDW consists of two parts: a panel discussion and a roundtable session. Participation in the roundtable session requires pre-approval. An online application form will be circulated via AOM listservs and other channels. Accepted participants will be notified in advance and matched with discussants for their roundtables. Pre-registration is recommended but not required for those attending only the panel discussion.