13265: Gen-AI for Survey and Interview Data Collection: Replication, Possibilities, Realities, Pitfalls

Saturday, July 26, 2025

11:15 - 13:15 CEST (GMT+2)

Location: Bella Center: MR178

Session Type: PDW (workshop)
Shareable link: https://cdmcd.co/mR6Wwx

Panelist(s)

MQ

Maciel M. Queiroz

FGV EAESP, Brazil
SF

Samuel Fosso Wamba

TBS Education
CB

Constantin Blome

Stockholm School of Economics, Sweden
KR

Krithika Randhawa

U. Of Sydney, Australia
MJ

Marin Jovanovic

Copenhagen Business School, Denmark

This PDW explores the transformative potential of Generative AI (Gen-AI) in survey and interview data collection within Operations and Supply Chain Management (OSCM) and related fields, such as Innovation and Strategy. Participants will engage with cutting-edge applications of Gen-AI, including culturally adaptive survey designs, synthetic response generation, and study replication. Additionally, this workshop will highlight the pros and cons of generating interview questions tailored to specific research contexts. The workshop addresses practical limitations and ethical concerns, such as data bias, transparency, and authenticity. Thus, through interactive sessions and panel discussions, attendees will gain actionable insights and frameworks for integrating Gen-AI responsibly into their research methodologies. This PDW offers a forward-looking perspective on how AI can revolutionize OSCM research and cross-disciplinary areas while maintaining academic rigor and cultural relevance.