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2025 AOM Annual Meeting

MED

ENT

SIM

12032: Innovative Approaches to Teaching Strategy, Entrepreneurship, and Intro to Business

Saturday, July 26, 2025
09:00 - 10:30 CEST (GMT+2)
Location: Bella Center: Hall A- A3-m1
Session Type: PDW (workshop)
Orientation: Teaching
Shareable link: https://cdmcd.co/YKLzWa
It comes as no surprise to management educators that teaching first-year and final-year business students is a very different experience. This PDW brings together an array of innovative approaches to teaching specific topics in courses ranging in strategy, entrepreneurship, and introduction to business. Andrew Johnson and Brian Tietje introduce a redesigned Introduction to Business course for first-time college students. This course integrates career planning, professional development, and active engagement with the business community to broaden student learning objectives. Alex Bolinger presents the Nine Boxes exercise, a tool designed to help students refine their entrepreneurial pitches by considering audience perspectives and addressing potential questions. Aaron McDonald and Serhan Kotiloglu propose an experiential exercise focused on social opportunity recognition and evaluation. This exercise aims to help students identify social problems, evaluate their impact, and develop sustainable business models that create social value. Ofer Meilich reviews a variety of strategic management teaching tools. These include games, role-playing exercises, scenarios, and the use of AI to create instructional content, all aimed at enhancing student understanding of strategic concepts. Kristian Sund explores the use of Legos and cognitive aids in strategy education. He demonstrates how these tools can help students understand the cognitive processes involved in strategic decision-making, including attention, memory, and heuristics. Together, these presenters offer diverse and practical methods to enhance management education at every undergraduate level, focusing on student engagement, practical application, and innovative teaching techniques.