10757: Noble or Thankless Role? The Challenge of the Internal and External Reception Functions

Friday, July 25, 2025

16:00 - 17:30 CEST (GMT+2)

Location: Bella Center: Hall A- A1-m7

Session Type: PDW (workshop)
Orientation: Practice,International,Research
Shareable link: https://cdmcd.co/gangrp

Organizer(s)

JS

Jeremy Salmeron

ISEOR & iaelyon (France), France

Session Chair(s)

HS

Henri Savall

ISEOR, U. of Lyon, France

Organizer(s)

SM

Silvia Muñoz

ISEOR, France

Participant(s)

KM

Karile Morel

ISEOR, France
JS

Jennifer Seyler

Benedictine U., United States
VH

Vanessa Susan Hills

Western Michigan U., United States

Often considered uninteresting by management support systems, particularly at the advisory level, the reception function is nevertheless strategic. How can all staff, at every level, be included to contribute to the social and economic performance of an organization in the short, medium, and long term? Based on this observation, accessible to everyone – whether a client, supplier, partner, or producer – we hypothesize that reception, in its operational and strategic dimension, is a function that is often overlooked. However, it proves to be essential, both to ensure operational and financial survival, but also to promote the development of operations, products, commercial activities, or even to stimulate innovation within a company.