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2025 AOM Annual Meeting

MED

MC

OB

10688: The Academic Triangle: How Teaching, Research, and Case Writing Intersect

Friday, July 25, 2025
15:00 - 16:30 CEST (GMT+2)
Location: Bella Center: Hall B- B2-m7
Session Type: PDW (workshop)
Orientation: Teaching,Practice,International,Research,Diversity
Shareable link: https://cdmcd.co/wjAm98
What is the critical interplay between research, teaching, and case writing? How can their collective role create impactful scholarship? This PDW brings together researchers, business educators, and case writers to explore the intricate and strong connection between these three pillars of scholarship. It addresses the challenges faced by academics whose research primarily focuses on generating new knowledge through investigation and publishing in peer-reviewed journals while having limited experience with case studies. It aims to help them recognize the value of case writing and provide them with the tools to navigate between research and case study perspectives effectively. While academics are rigorously trained in research and incentivized to publish, many lack formal training or experience in crafting case studies. As the broader mission of academia encompasses education, knowledge dissemination, and practical impact, we consider case writing, a bridge between theory and practice, that serves as a powerful medium to achieve this mission. Therefore, this PDW aims to address this gap by providing participants with a framework for integrating research, teaching, and case writing. By the end of the session, participants will be equipped with tools and techniques to craft impactful cases and develop specific, often unique, cases based on real-world situations to facilitate learning and discussion in classrooms. This PDW invites academics at all experience levels to reimagine the role of case writing in their scholarly and pedagogical endeavors.