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2025 AOM Annual Meeting

CMS

RM

SIM

24026: Conducting Innovative, Inclusive and Insightful Qualitative Research

Friday, July 25, 2025
14:00 - 15:30 CEST (GMT+2)
Location: Bella Center: Hall A- A1-m4
Session Type: PDW (workshop)
Orientation: Research
Shareable link: https://cdmcd.co/MK9LXv
Qualitative research can generate rich insights, build context-specific knowledge, encourage participants to reflect on their practices, and inspire positive organizational change. However, it can be challenging to do well. This proposed PDW will be of interest to anyone keen to develop their qualitative research knowledge and practice, whether they are new or experienced researchers. We will create a platform for learning from experienced qualitative researchers and for developing strategies for innovative, inclusive and insightful qualitative research in different contexts. In this, we will draw on the long-standing CMS expertise in pushing the boundaries of qualitative research, questioning inequalities and proposing alternatives. Since methodological issues have a broad appeal and relevance to management researchers beyond as well as within CMS, we aim to attract participants from across AOM Divisions in the spirit of openness, dialogue, and forging new cross-divisional connections. The workshop will have a strong orientation towards learning practical knowledge based on examples of specific projects and on developing participants’ own research strategies. It will be of 90 minutes duration and structured in five parts. Following an introduction and a series of brief talks from established and emerging expert researchers, roundtable discussions will provide participants with an opportunity to share their experiences, questions, and concerns with each other and with the PDW organisers. We will then come together again for a plenary debrief, sharing key insights to close the session. The overall aim will be to provide participants with support, knowledge, and inspiration through peer dialogue and learning.